All eyes will turn to sultry Rio de Janeiro when it hosts the 2016 Olympic Games, but right now Brazil’s white-hot destination may be the northeastern state of Bahia. With its distinctive African-influenced flavors, cultural diversity, palm-fringed beaches and a new crop of chic hotels, the region is fast emerging as a jet-set playground.
In the village of Trancoso, a hideaway that gets more fashionable by the minute, the Dutch designer Wilbert Das (longtime creative director of the Diesel label) opened Uxua Casa Hotel (www.uxua.com) using recycled materials including old roof tiles and abandoned fishing boats. The hotel’s colorful casas and lush gardens were a canvas for the 2010 Pirelli calendar, shot by the bad-boy photographer Terry Richardson. Speaking of the town’s rising cachet, a luxury Fasano resort — with 30 beachfront villas, a restaurant and a spa — is in the works.
In Salvador, known for its pulsing street carnival and the historic Pelourinho district, head to one of the city’s boutique lodgings. Zank (www.zankhotel.com.br) recently opened in the residential Rio Vermelho section and seamlessly blends modern and classic styles, with exceptional views of the Atlantic Ocean just steps away. Nearby is the Pestana Bahia Lodge (www.pestana.com), with a hilltop infinity pool and sunny sea-view rooms. While there, don’t miss “The Kiss” and “The Thinker” by Auguste Rodin, on temporary view at the Palacete das Artes (palacetedasartesrodinbahia.blogspot.com), which opened a gallery devoted to the French sculptor.
